New look for Waterfall Jewelers

An Open Letter to the Community from the Brown, Strong, and Ettinger families,
Over the past 40 years, you’ve shared many of your life’s special memories with us. We’ve laughed together and, at times, cried together.
You’ve allowed us to share in those special milestones, marriages, new babies, anniversaries, graduations, birthdays, job promotions, and retirements.
You’ve allowed us to transform a business of selling into a business of relationships with people who are dear to our hearts.
It is now time for us to share a special moment in our family’s lives with you.
Waterfall Jewelers opened on Oct. 1, 1979. It was such a happy time for our family as our father, Tom Sr. who had managed a chain of jewelry stores, had always dreamed of opening a store of his own. A store serving the community in which our family lived and loved.
In 2010, Waterfall II in White Lake opened, another wonderful milestone in the history of our family and Waterfall Jewelers.
This month we are celebrating our 40th Anniversary and a move from our original Waterford location in Waterfall Plaza to a new free-standing store just a block away.
A much larger store that will let us expand our service departments and jewelry lines. We believe this is a wonderful move for us, our employees, and for you and your family.
We would like to extend our sincere “Thank you” for your continued loyalty and friendship which has made this wonderful opportunity possible.
We are all looking forward to the next 40 years and all the new memories they will bring!
Sincerely,
Your Waterfall Family, Tom, Chris and Joe, Mark, Andy, Christi, Joe, Holly, Al, Dawn, Deanna, Tyra, Nick, Courtney, Monica, Grace, Megan, Eileen, Heather, Colleen, Larry, and Meghan, Glen, Matt, Melinda, Christie, Rachele, Dave, Shaunna, Armand

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