New market seeks approval for LED sign

Independence Township Planning Commission will consider a site-plan amendment for an electronic LED sign at its meeting at 6:30 p.m. on Thursday, Aug. 8, at Independence Township Hall, 6483 Waldon Center Drive.
Alex’s Market and Grill, 4707 White Lake Road, is asking the township to allow it to relocate its sign, and also make it a 50-square-foot digital marquee with changeable, full-color LED display.
Planning consultant Richard Carlisle recommends approval as long as the LED message does not change more than once a minute, no special effects such as dissolve or fade, and includes written certification from manufacturer that light intensity conforms to brightness standards.
The local group Preservation Clarkston is opposed to the LED sign (see their letter to the editor on page 6).

One Response to "New market seeks approval for LED sign"

  1. Cory Johnston   August 2, 2019 at 10:16 am

    As noted in Preservation Clarkston’s letter to the editor, signs that change are already allowed by the Township ordinance. The United States Supreme Court decided in the case of Reed v. Town of Gilbert that rules governing signage must be content neutral. You can’t say one person can say something one way and another can’t. The Township Planning Commission has discussed this as has the Village of Clarkston but no action has taken place that I’m aware of to make either community constitutionally correct in this regard.
    As for the claim by Preservation Clarkston that either municipality, is a “bedroom community”, I suggest they look at the section of White Lake Road where this is proposed, Dixie Highway, Sashabaw or downtown Village of Clarkston. All different, but certainly not solely bedroom communities and a plethora of signs of just about any type imaginable.
    I personally don’t like the type of sign being proposed as I find them annoying and distracting. They are not allowed at all in the Village. However, I don’t think you can allow some to have them and then deny it to others.


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