Play as a team and your brand will win

Last week our leadership team hosted a breakfast meeting at one of our offices on the west side of the state. Prior to the meeting, I had a vision for what I wanted to serve to eat and drink, but I really had no idea how to bring that vision to life. I was short […]

Avoid being “ghosted” by clients this spooky season

The term “ghosted” was added to the Merriam-Webster dictionary in 2017, but I think we can all agree the act of being ghosted — or ghosting — existed long before that. Whether personally or professionally, being ghosted may be one of the most universally understood human experiences. In case you’re somehow fortunate enough to not […]

Telling stories, ours and yours, to make a difference

Last week at a local service club meeting, where I spoke about the importance of community newspapers, I had the pleasure of dining with members before the business portion of the meeting. One of those members happens to be a poker buddy of and neighbor to my dad (View Newspaper Group Publisher Wes Smith). While […]

Tips to be strategic with your strategic planning

Earlier this week a rare phenomenon occurred, and I’m not talking about the partial lunar eclipse that took place during the Harvest supermoon, although that was beautiful. No, I’m talking about the occurrence of two boards on which I serve, holding strategic planning sessions on the same day. Having served on boards and in leadership […]

We can all do better than ‘busy’

Like thousands of Michiganders, over the Labor Day weekend my husband Matt and I made our way Up North to a cabin. The cabin has been in his family for generations, and Matt loves it there. I wouldn’t categorize myself as the cabin-type, but every couple of years I agree to a weekend in the […]

Be kind to your local writers and editors

I was surprised the other day when my husband Kyle walked into the living room with his phone in his hand and said, “September is ‘Be Kind to Writers and Editors’ month.” He then got me a drink from the kitchen and let me pick what to watch on TV, which I thought was very […]

Nonprofits and service clubs need to build their brand too

What comes to mind when you hear Optimist Club, Rotary Club, Elks Club, Lions Club or Kiwanis Club? My guess is that depends on where you live or if you happen to be a member. While most of these clubs have an international reach, chances are there is a local chapter of one or more […]

Five reasons your next meeting should be in person

Imagine 160 golfers in costumes, driving decorated golf carts, some escorted by “celeb” caddies, also in costumes. How about a “swanky” bowling alley or a craft beer fest that has linen table cloths and flowers on every table. If you’ve been to one of our signature events, none of these things are hard to imagine, […]

Tips to stand apart in your field and rise above the competition

No matter what your profession, it’s unlikely that you are the only one who does it. A quick online search reveals there are about 10,000 brand managers in the United States, more than 1 million account executives and more than 2 million sales professionals. Even if you narrow the search to your own community, there […]

Brand yourself as someone who does it right the first time

Have you ever had your closet collapse? Have you ever had your closet collapse two times in three weeks?I’ve written before about my love of shopping and fashion. The dark underbelly of those passions is that I have a lot of clothes. I’m not a hoarder, but as I invest in nicer, more timeless pieces, […]

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