Keep your branding, marketing and advertising sizzlin’ this summer

If the recent heatwave proved anything it’s that the dog days of summer have arrived early this year. While the warm, sunny, long and sometimes lazy summer days provide the perfect opportunity to take a well-deserved break from some things (hint: screen time!), one thing no brand should take a break from this summer is […]

How to wear multiple hats without getting a headache

“Happy Father’s Day to the best dad, boss, mentor and friend!” As I wrote that line in my dad’s Father’s Day card for about the 100th time, it occurred to me that among the myriad of things my dad (View Newspaper Group Publisher Wes Smith) has taught me, is how to wear multiple hats. While […]

How to become a community connector in 5 easy steps

Standing on a stage in front of about 100+ community leaders to deliver a keynote address sounds intimidating. OK, it is intimidating, but as it turns out, it’s also inspiring. We can attest, as our team, including Publisher Wes Smith, Advertising Director Pete Clinton and myself had the privilege of delivering the opening keynote at […]

Tips to help you act fast and score a big win for your brand

Pew Research Center reported that in 2021 Americas consumed 26.5 gallons of beer per person. I certainly did my part to help that stat. I love beer. In fact, most of the team at View Newspaper Group does too — that’s why we’ve hosted a craft beer festival for more than a decade. (By the […]

The fine line between being persistent and being a pest

At a recent networking meeting, an attendee was speaking about an attorney hosting an informative lunch on trusts the next day. She described him as wonderful, knowledgeable and NOT pushy or persistent — as if one couldn’t be persistent without being pushy. I immediately wondered if she and the rest of the group were thinking […]

Build your brand for growth

Hopefully you’ve all read the great news that View Newspaper Group is growing again! The announcement was made last month by Owner and President Rick Burrough that our group will launch our 22nd newspaper, the St. Clair Area View on Friday, May 9. The free community newspaper will be delivered via the U.S. Postal Service […]

Three tips to help you adapt as fast as a first grader

There are many perks to my job, one of them being that every so often I’m invited to speak at a career day or a teacher will ask me to speak to his or her class about what it’s like to work at a newspaper. Two weeks ago, I was invited by a first-grade teacher […]

2025 Sunshine Week Op-Ed: Restoring trust with transparency

By Eric Hamp, Michigan Press Association President Publisher & Editor Houghton Lake Resorter/Crawford County Avalanche Freedom of the press is important to those who have chosen to be journalists and serve as the peoples’ watchdogs in America for almost 250 years. Many feel that the First Amendment is in peril. Trust in the media has […]

Newspaper readers are shopping, so be sure your brand is in print

Cars represent so much. Their very existence is a symbol of American innovation, cars are freedom to travel the open road and — my favorite — they are an extension of your personal brand. Maybe it’s because I grew up in Michigan, but I’ve always loved cars. My parents (maybe foolishly) reinforced that love by […]

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