Be kind to your local writers and editors

I was surprised the other day when my husband Kyle walked into the living room with his phone in his hand and said, “September is ‘Be Kind to Writers and Editors’ month.” He then got me a drink from the kitchen and let me pick what to watch on TV, which I thought was very […]

Nonprofits and service clubs need to build their brand too

What comes to mind when you hear Optimist Club, Rotary Club, Elks Club, Lions Club or Kiwanis Club? My guess is that depends on where you live or if you happen to be a member. While most of these clubs have an international reach, chances are there is a local chapter of one or more […]

Five reasons your next meeting should be in person

Imagine 160 golfers in costumes, driving decorated golf carts, some escorted by “celeb” caddies, also in costumes. How about a “swanky” bowling alley or a craft beer fest that has linen table cloths and flowers on every table. If you’ve been to one of our signature events, none of these things are hard to imagine, […]

Tips to stand apart in your field and rise above the competition

No matter what your profession, it’s unlikely that you are the only one who does it. A quick online search reveals there are about 10,000 brand managers in the United States, more than 1 million account executives and more than 2 million sales professionals. Even if you narrow the search to your own community, there […]

Brand yourself as someone who does it right the first time

Have you ever had your closet collapse? Have you ever had your closet collapse two times in three weeks?I’ve written before about my love of shopping and fashion. The dark underbelly of those passions is that I have a lot of clothes. I’m not a hoarder, but as I invest in nicer, more timeless pieces, […]

How to win the Stanley Cup(or your version of the Stanley Cup)

Before reading this column, I’d like to offer a fair warning to hockey players, hockey coaches and sports fans in general, that I know nothing about hockey or sports in general. Despite being a Michigan native, to say I’m even a hockey fan would be a stretch.What I am a fan of, however, is the […]

Adventure Begins at Your Library

It is no secret that I love reading, and that love started very young. When I was a little girl, my mom and I read a book every night, eventually moving to chapter books where we alternated reading chapters. My dad always had a book in his hand or his back pocket. Reading was very […]

Building Brands: Grads from 1974 to 2024 can use these steps to build a strong personal brand

For the last couple of weeks the pages of our newspapers across the state have been filled with photos of 2024 graduates from area high schools as they’ve enjoyed honors nights, lock-ins, commencement ceremonies and a number of other end-of-school traditions.In one community, our reporters shared about a local “adulting-day,” hosted at the school that […]

Building Brands: Build your brand for growth

Hopefully you’ve all read the great news that View Newspaper Group is growing again! The announcement was made earlier this week by Owner and President Rick Burrough that our group will acquire J-Ad newspapers, which includes the weekly publications Hastings Banner, Hastings Reminder, Lowell Ledger, Lowell Buyers Guide, Battle Creek Shopper News, Marshall Advisor & […]