Building Brands: Build your brand for growth

Hopefully you’ve all read the great news that View Newspaper Group is growing again! The announcement was made earlier this week by Owner and President Rick Burrough that our group will acquire J-Ad newspapers, which includes the weekly publications Hastings Banner, Hastings Reminder, Lowell Ledger, Lowell Buyers Guide, Battle Creek Shopper News, Marshall Advisor & […]

Shelby Says: Lyrical musings

Like many people, I have been spending the last week listening to the new Taylor Swift album.Now, let me say, I’ve never been a hard-core fan of Taylor Swift. I’m a huge fan of words (surprising absolutely no one), music and art. But being that I was 11 when her first album came out, her […]

Shelby Says: The social aspect of anti-social activities

It’s no surprise that I’ve always been an avid reader. Even as a child, I was rarely without a book. I got in trouble for reading in English class once, no joke.She was not my favorite teacher. But it didn’t discourage me from always having a book with me.And growing up, reading was always looked […]

Succession planning is good for your brand

The hit HBO show “Succession” brought to the mainstream a concept that has been around for centuries. Some even argue there are lessons from God on succession planning in the Bible. No matter how far it dates back, the concept of planning for what and who is next when it comes to a business’ future […]

Building Brands: Keep your brand top-of-mind

One of the best parts of my job is getting to interview people who have landed a new job in a leadership role. There is something so invigorating about talking to a person who refers to their new position as a “dream job.” Their energy and enthusiasm are contagious and their ideas inspiring. I had the […]

Michigan remains cloudy during Sunshine Week

By John ElchertMPA PresidentPublisher Leelanau EnterpriseEditor’s note: Sunshine Week is a nonpartisan collaboration among groups in the journalism, civic, education, government and private sectors that shines a light on the importance of public records and open government.Sunshine Week occurs each year in mid-March, coinciding with James Madison’s birthday, March 16 (1751). Madison was a driving […]